Acceptable Use Policy

1. What ZaLink is for

ZaLink AI is for a business to answer its own customers on its own WhatsApp Business number, about its own products and services, with its team handling the cases the AI hands over. It must not be used to run a general-purpose AI assistant or chatbot service for the public, or to offer AI to other businesses as your own product, unless we agree to that in writing.

2. Messaging rules

• Only send campaign or marketing messages to people who have agreed to receive them from your business, and keep a record of that agreement (for example, how and when they opted in).
• Stop marketing to anyone who asks you to stop. Mark them as unsubscribed in Contacts straight away. ZaLink does not yet recognise "STOP" replies automatically, so your team must act on them.
• Do not import or buy contact lists of people who have not opted in to hear from your business.
• Do not send spam, chain messages, misleading content, or messages that hide who you are.
• Follow the UAE rules on marketing to individuals that apply to your business, including the Telemarketing Regulations (Cabinet Resolution No. 56 of 2024), which cover marketing messages sent through social media applications. Among other things, they restrict the hours in which marketing may be sent and forbid contacting numbers on the national Do Not Call Register.
• Follow the WhatsApp Business Messaging Policy and Commerce Policy, including its rules on message templates and on prohibited goods and services.

3. Content and conduct

Do not use ZaLink, or put into it (including into the knowledge base, AI instructions, templates or campaigns), anything that:

• is illegal in the UAE or where your customers are, or promotes illegal goods or services;
• is fraudulent, deceptive or impersonates another person or business;
• infringes someone else's intellectual property, privacy or other rights, or that you have no right to use;
• is hateful, harassing, threatening, sexually explicit or exploits children;
• breaches UAE rules on public morals, religion, or the reputation of individuals and institutions, or spreads false news;
• contains malware, or instructions meant to manipulate the AI (prompt injection) or to extract other businesses' data.

4. Using the AI responsibly

• Keep your knowledge base accurate and up to date. The AI answers from the information you give it, and you are responsible for that information.
• Do not instruct the AI to pretend to be a human if a customer sincerely asks whether they are talking to one, or to make promises your business will not keep.
• Do not use ZaLink to make decisions about people that have legal or similarly significant effects (for example credit, employment or insurance decisions) without a human taking that decision.
• Healthcare and other regulated businesses: the AI must not be used to diagnose, give medical treatment advice, triage emergencies or replace a licensed professional. Configure it to hand medical questions to your staff. See the healthcare section of the Terms of Service.
• Only ask customers for the personal information you actually need. Do not use ZaLink to collect payment card numbers, passwords, or government ID numbers over WhatsApp.

5. Security and fair use

• Do not try to access another business's workspace or data, or to bypass access controls or usage limits.
• Do not probe, scan or test the security of ZaLink without our written permission. If you find a vulnerability, please report it to us privately.
• Do not overload the service, scrape it, or reverse-engineer it except where the law allows.
• Keep your login details private, give team members their own accounts, and remove access for people who leave.
• Do not resell or share access to ZaLink outside your business without our written agreement.

6. If this policy is broken

If we reasonably believe this policy has been broken, we may remove content, pause AI replies or campaigns, or suspend the workspace. We act in proportion to the problem and, unless the situation is urgent or the law prevents it, we tell you first and give you a chance to fix it. Serious or repeated breaches may lead to termination under the Terms of Service.

The WhatsApp platform can separately restrict or ban a WhatsApp number or account under its own policies. ZaLink cannot overturn those decisions.

Report misuse to support@zalink.ai.